The Fundamentals of Creative Design
- ISBN-10
- 2884790233
- ISBN-13
- 9782884790239
- Category
- Computers
- Pages
- 176
- Language
- English
- Published
- 2003
- Publisher
- AVA Publishing
- Authors
- Paul Harris, Gavin Ambrose
Description
More than 200 color photos, plus 50 black and white illustrations, provide an illuminating and highly visual introduction to the key elements of graphic design and their history. Each subject matter, or "fundamental," uses detailed diagrammatic explanations to help students understand the basics: for typography, there's information on alignment, leading, kerning, formatting, and up-to-date tools. Formats and printing, layout, image and color usage, and more all receive the same in-depth treatment, always with an emphasis on real life application and possibilities. Every aspect of the modern graphic designer's repertoire is covered, and important theoretic concepts receive simple, comprehensible discussions. With examples and commentary by contemporary professionals, this guide offers unique insight into the working process of innovative, imaginative designers.
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