Communiquer efficacement autour du développement durable
- ISBN-10
- 2915647585
- ISBN-13
- 9782915647587
- Category
- Social responsibility of business
- Pages
- 172
- Language
- French
- Published
- 2009
- Author
- Bruno Cohen-Bacrie
Description
Interrogés lors d'un sondage réalisé en 2008 sur ce qu'évoque pour eux le développement durable, 84 pour cent des Français citaient la préservation de l'avenir des générations futures. Plus de trois quarts (77 pour cent) des Français considéraient qu'il s'agit d'une idée qui a de l'avenir, contre 22 pour cent qui il s'agirait seulement d'une idée à la mode. Et les jeunes s'avéraient particulièrement enthousiastes... La progression de la perception de cette notion est également sensible dans les collectivités locales comme dans les entreprises. Agendas 21, construction en haute qualité environnementale, éducation à l'environnement, plans de déplacements d'entreprises, pratiques écoresponsables se développent considérablement. Loin d'un simple verdissement de façade, villes, départements, Régions et entreprises communiquent désormais régulièrement autour du développement durable. Cette communication ne va pourtant pas de soi. Elle s'acquiert, mûrit, pour trouver les bons mots, sans culpabilisation, ni naïveté. La nouvelle édition revue et corrigée de cet ouvrage vous offrira quelques clés bienvenues pour communiquer efficacement autour du développement durable.
Get the book
Similar books
-
Do Build: How to Make and Lead a Business the World Needs.
By Alan MooreInDo Build, Alan Moore draws on his years of research into some of the most pioneering and progressive businesses on the planet.
-
Sustainable Development and Corporate Social Responsibility
By Stephen Morse, Dongyong Zhang, Uma KambhampatiIntroduction: corporate social responsibility in context -- Overview of corporate social responsibility -- Corporate social responsibility and sustainable development -- Drivers for corporate social responsibility -- Exploring corporate ...
-
Corporate Social Responsibility: An Implementation Guide for Business
By Paul HohnenCorporate Social Responsibility: An Implementation Guide for Business
-
Corporate Social Responsibility
Kaplan R S & Norton D P (1992); The balanced scorecard - measures that drive performance; Harvard Business Review, Jan/Feb, 71-79 Kaplan R S & Norton D P (1993); Putting the balanced scorecard to work; Harvard Business ...
-
中国企业社会责任: 基于"三省千企"调查和 "2S+2C" 框架的 CSR 影响机制与推进方略研究
By 李智, 崔校宁本书共九章, 内容包括全球化背景下CSR环境国际比较, 中国企业CSR推进现状调查报告, 中国企业履行CSR影响因素研究, CSR对贸易可持续的影响等.
-
Pathways to Accountability II: The 2011 Revised Global Accountability Framework: Report on the Stakeholder Consultation and the New Indicator Framework
By Michael Hammer, Robert Lloyd, Jeannet LingánPathways to Accountability II: The 2011 Revised Global Accountability Framework: Report on the Stakeholder Consultation and the New Indicator Framework
-
Corporate Social Responsibility
By Alan Murray, Michael BlowfieldThe most trusted and applied textbook on corporate social responsibility; both critical in approach and contemporary in coverage.
-
Business and society: stakeholders, ethics, public policy
By James Weber, Anne T. LawrenceBusiness and the media -- Cases in business and society -- The collapse of Enron -- Odwalla, Inc. and the E. coli outbreak -- Merck, the FDA, and the Vioxx recall -- Kimpton hotels' EarthCare program -- Johnson & Johnson and the Human Life ...
-
Saving the World at Work: What Companies and Individuals Can Do to Go Beyond Making a Profit to Making a...
By Tim SandersSanders calls for a revolutionary new approach in the business world that emphasizes social responsibility rather than just the bottom line and offers concrete suggestions for transforming the corporate culture to promote a "green" approach ...
-
Corporate Social Responsibility and Sustainability: From Values to Impact
By Katarzyna Bachnik"The aim of this book is to present selected theoretical and practical aspects of corporate social responsibility and sustainability, with particular emphasis on the journey (transition) from values to impact.