Basics Advertising 01: Copywriting
- ISBN-10
- 294037368X
- ISBN-13
- 9782940373680
- Category
- Business & Economics
- Pages
- 179
- Language
- English
- Published
- 2008-07-16
- Publisher
- AVA Publishing
- Author
- Robert Bowdery
Description
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process.
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