Art and Business: Perspectives on Art-based Management
- ISBN-10
- 3030517691
- ISBN-13
- 9783030517694
- Category
- Business & Economics
- Pages
- 146
- Language
- English
- Published
- 2020-08-29
- Publisher
- Springer Nature
- Author
- Stefania Masè
Description
Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.
Get the book
Other editions
-
- 1996
- 268 pages
- Ebook
- Greenwood Publishing Group
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