Eurasian Business Perspectives: Proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences

Eurasian Business Perspectives: Proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
ISBN-10
3030522946
ISBN-13
9783030522940
Category
Business & Economics
Pages
381
Language
English
Published
2020-08-31
Publisher
Springer Nature
Authors
Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir

Description

This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia. Covering diverse areas of business and management in various geographic regions, it addresses a range of current topics, such as human resources, management, SMEs and marketing. It also includes related studies that analyze management and marketing aspects, e.g. workplace learning, gamification in business, resilience and entrepreneurship, the use of IT tools in small businesses, and dynamic marketing capabilities in an intercultural environment.

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