This open access volume reveals the hidden power of the script we read in and how it shapes and drives our minds, ways of thinking, and cultures. Expanding on the Linguistic Relativity Hypothesis (i.e., the idea that language affects the way we think), this volume proposes the “Script Relativity Hypothesis” (i.e., the idea that the script in which we read affects the way we think) by offering a unique perspective on the effect of script (alphabets, morphosyllabaries, or multi-scripts) on our attention, perception, and problem-solving. Once we become literate, fundamental changes occur in our brain circuitry to accommodate the new demand for resources. The powerful effects of literacy have been demonstrated by research on literate versus illiterate individuals, as well as cross-scriptal transfer, indicating that literate brain networks function differently, depending on the script being read. This book identifies the locus of differences between the Chinese, Japanese, and Koreans, and between the East and the West, as the neural underpinnings of literacy. To support the “Script Relativity Hypothesis”, it reviews a vast corpus of empirical studies, including anthropological accounts of human civilization, social psychology, cognitive psychology, neuropsychology, applied linguistics, second language studies, and cross-cultural communication. It also discusses the impact of reading from screens in the digital age, as well as the impact of bi-script or multi-script use, which is a growing trend around the globe. As a result, our minds, ways of thinking, and cultures are now growing closer together, not farther apart.
The Fifth Edition fully integrates the text with MasteringChemistry to provide an interactive and engaging experience.
NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.
The text also fosters development of problem-solving skills while helping students visualize and understand concepts through figures, sample problems, and concept maps.
Study Guide for General, Organic and Biological Chemistry: Structures of Life
New problem-solving tools in this edition, including Try it First and Connect, urge readers to think critically about problem-solving while learning best practices. Personalize learning with Mastering Chemistry.
Modified Masteringchemistry with Pearson Etext -- Standalone Access Card -- For General, Organic, and Biological Chemistry: Structures of Life
Chemistry: An Introduction to General, Organic, and Biological Chemistry, Books a la Carte Plus MasteringChemistry with EText -- Access Card...
Masteringchemistry With Pearson Etext Standalone Access Card for Chemistry: An Introduction to General, Organic, and Biological Chemistry
General, Organic, and Biological Chemistry: Structures of Life, Pearson Etext
0321832922 / 9780321832924 General, Organic, and Biological Chemistry: Structures of Life, MasteringChemistry with Pearson eText -- Valuepack Access Card and Study Guide for General, Organic, and Biological Chemistry: Structures of Life, ...