Research Methods and Data Analysis for Business Decisions: A Primer Using SPSS
- ISBN-10
- 3030844218
- ISBN-13
- 9783030844219
- Category
- Business & Economics
- Pages
- 258
- Language
- English
- Published
- 2021-10-30
- Publisher
- Springer Nature
- Authors
- James E. Sallis, Geir Gripsrud, Ulf Henning Olsson
Description
This introductory textbook presents research methods and data analysis tools in non-technical language. It explains the research process and the basics of qualitative and quantitative data analysis, including procedures and methods, analysis, interpretation, and applications using hands-on data examples in QDA Miner Lite and IBM SPSS Statistics software. The book is divided into four parts that address study and research design; data collection, qualitative methods and surveys; statistical methods, including hypothesis testing, regression, cluster and factor analysis; and reporting. The intended audience is business and social science students learning scientific research methods, however, given its business context, the book will be equally useful for decision-makers in businesses and organizations.
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Other editions
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- 2021-11-21
- 253 pages
- Paperback
- Springer
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