The work contains selected and thoroughly reviewed research papers of the topics Operations Management, Supply Chain Management, Digitalization, Sustainability, Transportation Management, Process Management, Risk Management, Corporate Social Responsibility and Governance. The papers reflect the current state-of-the-art in logistics and supply chain management and new ideas and technical developments are discussed.
In malted health drinks Cadbury's has a strong brand presence in Bournvita , which accounts for 43 per cent of its sales turnover . Cadbury's continues to dominate the chocolate market with about 70 per cent market share .
With the inclusion of real life case studies in Indian context and written in a simple manner, this book will be useful for students and young professionals.
This third edition of Logistics Management and Strategy continues to take a practical, integrated and international approach to logistics and includes the very latest research to reflect the innovative and exciting developments in this ...
WILEY SERIES ON MARKETING MANAGEMENT Series Editor : FREDERICK E. WEBSTER , Jr. The Amos Tuck School of Business Administration Dartmouth College WILLIAM E. COX , Jr. , Industrial Marketing Research CLARK LAMBERT , Field Sales ...
This easy guide introduces the modern field of supply chain and logistics management, explains why it is central to business success, shows how its pieces fit together, and presents best practices you can use wherever you work.
Get copies for your controller and all senior managers...this book lays it all out.
This edition has been updated to cover: the strategic development of logistics and the supply chains; the design and implementation of logistics strategies; the continuing integration of the supply chain; the developments in e-commerce; the ...
... this can promote the optimisation of the function rather than of the supply network as a whole. As a general rule, effective cross-supply chain measures should have the following characteristics (Derocher and Kilpatrick, 2000): ...
Designed for students, young managers and seasoned practitioners alike, this handbook explains the nuts and bolts of the modern logistics and distribution world in plain language.
Kapoor, Satish K. and Purva Kansal, Marketing Logistics: A Supply Chain Approach, New Delhi Pearson Education, 2003. Sople, Vinod V., Logistics Management—T he Supply Chain Imperative, New Delhi: Pearson Education, 2004.