Tourism Entrepreneurship in Portugal and Spain: Competitive Landscapes and Innovative Business Models

Tourism Entrepreneurship in Portugal and Spain: Competitive Landscapes and Innovative Business Models
ISBN-10
3030892328
ISBN-13
9783030892326
Category
Business & Economics
Pages
287
Language
English
Published
2022-02-01
Publisher
Springer Nature
Authors
Vanessa Ratten, Vitor Braga, João Leitão

Description

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

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