Advances in Digital Marketing and eCommerce: Third International Conference, 2022
- ISBN-10
- 3031057287
- ISBN-13
- 9783031057281
- Category
- Business & Economics
- Pages
- 308
- Language
- English
- Published
- 2022-06-07
- Publisher
- Springer Nature
- Authors
- Francisco J. Martínez-López, Luis F. Martinez
Description
This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.
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Other editions
-
- 2023-05-30
- 314 pages
- Ebook
- Springer Nature
-
- 2021-05-26
- 336 pages
- Ebook
- Springer Nature
-
- 2020-05-06
- 220 pages
- Ebook
- Springer Nature
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