Media and Digital Management

Description

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

Get the book

Amazon.com

Search the book

eBay.com

Search the book

Similar books

• 

  EBOOK: The Stata Survival Manual

  By David Pevalin, Karen Robson

  Timberlake website Another useful website is www.timberlake.co.uk. Timberlake Consultants is a statistical consultancy company that also distributes and ...

• 

  Brooks/Cole Empowerment Series: Understanding Generalist Practice

  By Karen K. Kirst-Ashman, Grafton H. Hull

  Timberlake, E. M., Farber, M. Z., & Sabatino, C. A. (2002). The general method of social work practice (4th ed.). Boston: Allyn & Bacon. Timberlake, E. M. ...

• 

  The Fashionista Files: Adventures in Four-Inch Heels and Faux Pas

  By Karen Robinovitz, Melissa de la Cruz

  All Out of Love • Madonna: The Immaculate Collection • Erasure: Circus Justin Timberlake. Justified - - - - - - - - - - * 75% + T H E FAS H ...

• 

  Asian Americans Information Directory: A Guide to Organizations, Agencies, Institutions, Programs, Publications, and Services Concerned with Asian American Nationalities and...

  By Karen Backus

  + 3590 + Hmong from Laos c / o Assoc . of Hmong in Illinois 4554 N ... Veteran ' s Alliance 1544 Timberlake Rd . St . Paul , MN 55117 Vue Yang , Vice Pres .

• 

  Marriage and Cohabitation

  By Arland Thornton, William G. Axinn, Yu Xie

  ... is much higher than in the United States, with the prevalence in France being perhaps the highest (Heuveline and Timberlake 2004; Toulemon 1997).

• 

  Native American Verbal Art: Texts and Contexts

  By William M. Clements

  HENRY TIMBERLAKE'S CHEROKEE WAR SONG 1. That Timberlake's memoir contains the first English translation of the words of a Native American song seems to have ...

• 

  Oratory in Native North America

  By William M. Clements

  But Timberlake seems to have had a bit more literary sensitivity - suggested by his translation of the Cherokee war song in his memoirs - than these earlier ...

• 

  Contemporary Urban Sociology

  By William G. Flanagan

  Timberlake , Michael . 1985. " The World System Perspective and Urbanization . ” In Michael Timberlake ( ed . ) , Urbanization in the World Economy , 3-4 .

• 

  The Bhopal Tragedy: Language, Logic, And Politics In The Production Of A Hazard

  By William Bogard

  The poor tend to live in dwellings that are structurally unsuited to withstand the impact of environmental extremes (Wijkman and Timberlake 1984, pp.

• 

  The Archaeological Guide to Iowa

  By William E. Whittaker, Lynn M. Alex, Mary De La Garza

  To display and share his discoveries, in 1940 Johnson built the Timberlake Museum on his farm. It remained open to the public during the summer and for ...