Mobile Commerce: Grundlangen, Geschäftsmodelle, Erfolgsfaktoren
- ISBN-10
- 3322904644
- ISBN-13
- 9783322904645
- Series
- Mobile Commerce
- Category
- Business & Economics
- Pages
- 407
- Language
- German
- Published
- 2013-03-08
- Publisher
- Springer-Verlag
- Authors
- Günter Silberer, Jens Wohlfahrt, Thorsten Wilhelm
Description
Namhafte Experten stellen in diesem Buch aktuelle Anwendungen und zukünftige Perspektiven des M-Commerce dar und beschreiben Grundlagen sowie Strategien für das One-to-One-Marketing und das Customer Relationship Management. Eine aufschlussreiche Lektüre mit vielen Praxisbeispielen.
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Other editions
-
- 2017-06-19
- 1555 pages
- Ebook
- IGI Global
-
- 2015-11-30
- 81 pages
- Ebook
- Business Expert Press
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