Versicherungen für Senioren: Perspektiven für das Zielgruppen-Marketing
- ISBN-10
- 3322978443
- ISBN-13
- 9783322978448
- Category
- Business & Economics
- Pages
- 359
- Language
- German
- Published
- 2013-11-11
- Publisher
- Springer-Verlag
- Author
- Rainer Reitzler
Description
Rainer Reitzler analysiert den Versicherungsmarkt und die angrenzenden Finanzdienstleistungen für Senioren. Anhand eines integrierten und intergenerativen Marketing-Mixes leitet der Autor Handlungsempfehlungen für die Versicherungswirtschaft ab.
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