Power Brands: Measuring, Making, and Managing Brand Success

Power Brands: Measuring, Making, and Managing Brand Success
ISBN-10
3527503900
ISBN-13
9783527503902
Category
Business & Economics
Pages
369
Language
English
Published
2009-01-09
Publisher
John Wiley & Sons
Authors
Jesko Perrey, Hajo Riesenbeck

Description

The McKinsey BrandMatics concept will show you how brands can be systematically managed. The individual tools and detailed concepts are organized into three topic areas: measuring, making, and managing power brands.

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