Storytelling: Branding in Practice
- ISBN-10
- 3540235019
- ISBN-13
- 9783540235019
- Series
- Storytelling
- Category
- Business & Economics
- Pages
- 238
- Language
- English
- Published
- 2004-12-06
- Publisher
- Springer Science & Business Media
- Authors
- Klaus Fog, Christian Budtz, Baris Yakaboylu
Description
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.
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