Introduction to E-commerce

Description

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

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Other editions

• 

  Introduction to E-Commerce

  • 2004
  • 516 pages
  • Paperback
  • McGraw-Hill Companies,Incorporated
• 

  Introduction to E-commerce

  • 2003
  • 537 pages
  • Paperback
  • Prentice Hall

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