Web 2.0: Neue Perspektiven für Marketing und Medien

ISBN-10: 3540737014
ISBN-13: 9783540737018
Series: Web 2.0
Category: Business & Economics
Pages: 348
Language: German
Published: 2007-10-31
Publisher: Springer-Verlag
Authors: Thomas Kilian, Berthold H. Hass, Gianfranco Walsh

Description

Web 2.0: der neue weltweite Internet-Boom mit seinen zahlreichen faszinierenden – und häufig hoch-profitablen – Angeboten. Praxisorientiert, systematisch und erstmalig thematisieren renommierte Autoren aus Wissenschaft und Praxis die wichtigsten Trends sowie die Verflechtung privater Internetnutzung und kommerzieller Geschäftsmodelle. Für Führungskräfte, Wissenschaftler und Studierende der Bereiche Marketing, E-Commerce und Neue Medien.

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Other editions

Web 2.0
- 2012-03-29
- 125 pages
- Ebook
- Routledge
Web 2.0
- 2012-03-29
- 144 pages
- Paperback
- Routledge
Web 2.0
- 2010-12-17
- 128 pages
- Paperback
- Greenhaven Publishing LLC
Web 2.0
- 2010-12-17
- 128 pages
- Ebook
- Greenhaven Publishing LLC

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