Change 2.0: Beyond Organisational Transformation
- ISBN-10
- 3540774955
- ISBN-13
- 9783540774952
- Category
- Business & Economics
- Pages
- 188
- Language
- English
- Published
- 2008-01-25
- Publisher
- Springer Science & Business Media
- Authors
- Joachim Klewes, Ralf Langen
Description
Consultants from Pleon, Europe's leading communications agency, as well as managers and academics, share their experience with change communication. They offer valuable insights on what engagement, if tackled correctly, can do for organizations, adding both to internal trust and external reputation. "Change before you have to" - the advice by Jack Welch, former CEO of General Electric, still holds true today. Organizations have to face change if they want to succeed economically.
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