Wie Google tickt - How Google Works
- ISBN-10
- 359350216X
- ISBN-13
- 9783593502168
- Category
- Political Science
- Pages
- 294
- Language
- German
- Published
- 2015-01-08
- Publisher
- Campus Verlag
- Authors
- Jonathan Rosenberg, Eric Schmidt
Description
Wie wird aus einem Garagen-Start-up ein weltbekanntes Imperium? Das Geheimnis um Google, eine der wertvollsten Marken der Welt,ist gelüftet. Von niemand Geringerem als Google-CEO Eric Schmidt, Gründer Larry Page und Senior Vice President Jonathan Rosenberg. Und so wie Google längst mehr als eine Suchmaschine ist, ist »Wie Google tickt« weit mehr als eine Unternehmensgeschichte. Es ist spannende Inspirationsquelle und kluger Wegweiser. Wie baut man eine fruchtbare Unternehmenskultur auf? Wie entwickelt man wegweisende Strategien? Wie entsteht Innovation? Die drei Google-Insider sind angetreten, ihr Wissen in die Welt zu bringen.
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