Chinefarge: A Sino-Western Joint Venture
- ISBN-10
- 3640871057
- ISBN-13
- 9783640871056
- Pages
- 33
- Language
- English
- Published
- 2011-03-18
- Publisher
- GRIN Verlag
- Author
- Gebhard Deissler
Description
Research Paper (undergraduate) from the year 2004 in the subject Orientalism / Sinology - General, course: Interkulturelles Management, language: English, abstract: 'Chinefarge' is an intercultural business case study report and refers to a Sino-western joint venture of Paris-based Lafarge and Huaibei Mining Company (HMC) near Beijing. Lafarge is a major global player in construction materials that tries to gain a foothold in Asia, more specifically in China which has an extraordinary need of construction materials and know-how to satisfy its emergent economy. While one can gain market share and the other a powerful partner, the cultural challenges of the IJV constituted a barrier for both sides. This succinct case study report diagnoses the cultural challenges they encountered in the initial stages of the joint venture and recommends some solutions.
