E-Commerce: Netze, Märkte, Technologien

E-Commerce: Netze, Märkte, Technologien
ISBN-10
3642574874
ISBN-13
9783642574870
Series
E-commerce
Category
Business & Economics
Pages
295
Language
German
Published
2013-03-11
Publisher
Springer-Verlag
Authors
Christof Weinhardt, Carsten Holtmann

Description

Das Verständnis des einstigen Modewortes "E-Commerce" hat sich verschoben. Nicht länger stehen vage Prognosen im Mittelpunkt. Der vorliegende Band unterzieht die Potenziale des Technologieeinsatzes und ihrer nachhaltigen ökonomischen Verwertung einer realistischen Analyse. Namhafte Wissenschaftler und Praktiker geben einen Überblick über die aktuelle Forschung sowie Anwendungen in den Bereichen Netze, Märkte, Dienste und Technologien. Dabei werden die Möglichkeiten der Umsetzung innovativer wissenschaftlicher Ansätze in die Praxis, aber auch des Transfers praxisrelevanter Problemstellungen in die Forschungslabors sowohl aus ökonomischer als auch aus informationstechnischer Sicht beleuchtet.

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