Interaktives Zusammenwirken zwischen Unternehmen, Nutzern und Online Communities: Zur Optimierung von Innovationsprozessen
- ISBN-10
- 3643131976
- ISBN-13
- 9783643131973
- Category
- Business enterprises
- Pages
- 76
- Language
- German
- Published
- 2016
- Publisher
- LIT Verlag Münster
- Author
- Athanasios Andreou
Description
Innovationen sind die Voraussetzung für den langfristigen Erfolg von Unternehmen. Jedoch erreicht eine überwältigende Mehrheit innovativer Lösungen nie die Marktreife. Als ein Hauptgrund dafür wird die fehlende Orientierung an Marktbedürfnissen angesehen. In diesem Buch werden daher Möglichkeiten aufgezeigt, wie durch die interaktive Zusammenarbeit zwischen Unternehmen, visionären Nutzern und Entwicklern von Produkten sowie Online Communities Innovationsprozesse dahingehend optimiert werden können, dass erfolgreiche Innovationen entwickelt werden.
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