Food, People and Society: A European Perspective of Consumers' Food Choices

Food, People and Society: A European Perspective of Consumers' Food Choices
ISBN-10
3662046016
ISBN-13
9783662046012
Category
Technology & Engineering
Pages
462
Language
English
Published
2013-03-09
Publisher
Springer Science & Business Media
Authors
Lynn J. Frewer, Einar Risvik, Hendrik Schifferstein

Description

A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.

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