Produktinnovationsmanagement in Versicherungsunternehmen
- ISBN-10
- 3663111520
- ISBN-13
- 9783663111528
- Category
- Business & Economics
- Pages
- 237
- Language
- German
- Published
- 2013-07-29
- Publisher
- Springer-Verlag
- Author
- Peter Vielreicher
Description
Produktinnovationen zählen vor allem im industriellen Sektor zu den Schlüsselfaktoren des Unternehmenserfolgs. Peter Vielreicher untersucht, auf welche Art und Weise Produktinnovationen speziell in Versicherungsunternehmen gezielt hervorgebracht werden können. Der Autor erarbeitet und analysiert Ansatzpunkte für die systematische Gestaltung und die organisatorische Umsetzung des Produktinnovationsprozesses.
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