New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies
- ISBN-10
- 3736982887
- ISBN-13
- 9783736982888
- Category
- Business & Economics
- Pages
- 250
- Language
- English
- Published
- 2016-07-07
- Publisher
- Cuvillier Verlag
- Author
- Bastian Halecker
Description
In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).
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