Making Aston Martin

Making Aston Martin
ISBN-10
3832795421
ISBN-13
9783832795429
Category
Aston Martin automobile
Language
German
Published
2013
Publisher
Te Neues Publishing Company
Author
Ulrich Bez

Description

During his ten years at the helm, Aston Martin CEO Dr. Ulrich Bez turned a niche British car maker into a profitable global business. Not your normal corporate "how I did it," this is a unique, lavishly illustrated blend of business case and personal memoir. The plot zooms along like a thriller--no business platitudes and all the insider details. We're with Dr. Bez as he sleeplessly awaits Bill Ford's verdict on buying out Aston Martin. We get up-close with the intense challenges of running an exclusive car manufacturer and see just how a global luxury brand is developed. A car enthusiast and engineer with a vision, Bez also shares his thoughts on the future of the automobile--and his plans for Aston Martin. Text in English and German SELLING POINTS: *An essential volume for any serious library on automotive design and history 200 colour and b/w photographs

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