Open and Closed Innovation: Different Cultures for Different Strategies
- ISBN-10
- 3834961655
- ISBN-13
- 9783834961655
- Category
- Business & Economics
- Pages
- 265
- Language
- English
- Published
- 2011-01-22
- Publisher
- Springer Science & Business Media
- Author
- Philipp Herzog
Description
Philipp Herzog develops a theoretical framework arguing that Open Innovation and Closed Innovation cultures need to be distinguished. The findings help firms cope with the challenges experienced in implementing the Open Innovation concept.
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