New Online Retailing: Innovation and Transformation
- ISBN-10
- 383496378X
- ISBN-13
- 9783834963789
- Category
- Business & Economics
- Pages
- 261
- Language
- English
- Published
- 2010-11-01
- Publisher
- Springer Science & Business Media
- Authors
- Gerrit Heinemann, Christoph Schwarzl
Description
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
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