8 Wajah Kelas Menengah
- ISBN-10
- 6020319156
- ISBN-13
- 9786020319155
- Category
- Political Science
- Pages
- 392
- Language
- Indonesian
- Published
- 2015-08-04
- Publisher
- Gramedia Pustaka Utama
- Authors
- Kemal E. Gani, Yuswohady
Description
Buku Wajib Bagi Marketer dan pebisnis Buku ini fresh dan inventif karena merupakan studi pertama yang secara komprehensif mengidentifi kasi delapan segmen konsumen kelas menengah Indonesia. Kedelapan segmen tersebut adalah: Expert, Climber, Aspirator, Performer, Trendsetter, Follower, Settler, Flow-er. Buku ini menyajikan kajian yang sebelumnya tak pernah ada: MODEL SEGMENTASI KELAS MENENGAH, KARAKTERISTIK 8 SOSOK KONSUMEN KELAS MENENGAH, MIMPI-MIMPI MEREKA MENCAPAI KEBEBASAN FINANSIAL, MENDIDIK DAN MENGASUH ANAK, GAYA HIDUP DIGITAL, KONSUMSI HIBURAN DAN LIBURAN, dan lain-lain
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