International Best Practice in Creative Event Design

International Best Practice in Creative Event Design
ISBN-10
6021571509
ISBN-13
9786021571507
Category
Reference
Pages
226
Language
English
Published
2023-04-12
Publisher
Prasetiya Mulya Publishing
Authors
David W G Hind, Norol Hamiza Zamzuri, Noradzhar Baba

Description

Creative event design can be considered as a process that interprets the aims and objectives of an event to produce an event that is based on creativity, storytelling, participant experience and engagement, artistic design and digital technology. This book has been written as a practical book to help event students, faculty lecturers and professionals understand how to organise memorable events that are founded on the principles of creative event design. Using the concept of event design according to EMBOK (2021) and by paying attention to the characteristic of event design in the 2020s--technology and virtual event design, this book is your one stop shopping for designing a memorable event.

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