Franchise 4.0: Issues, Trends and Evolution of Franchise Businesses in Digital Era

Franchise 4.0: Issues, Trends and Evolution of Franchise Businesses in Digital Era
ISBN-10
6231910024
ISBN-13
9786231910028
Category
Business & Economics
Pages
268
Language
English
Published
2022-12-08
Publisher
Nilacakra
Authors
N.S. Subawa, N.W. Widhiasthini

Description

Franchise business, as discussed in this book, is one of the invisible hands of the global economy. If you are imagining an economic trojan horse, then franchising is exactly what it is. The goal of the franchise is not as extreme as the trojan horse that destroyed the city of Troy in Greek heroic tales, but because it is one of the right hands of capitalism, it has the potential for efficient expansion and infiltration.

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