Komunikasi Bisnis: Pendekatan Praktis
- ISBN-10
- 6232960238
- ISBN-13
- 9786232960237
- Series
- Komunikasi Bisnis
- Category
- Business & Economics
- Pages
- 316
- Language
- Indonesian
- Published
- 2020-10-31
- Publisher
- Universitas Brawijaya Press
- Authors
- Sovia Rosalin, Susilowati, Deasy Chrisnia Natalia
Description
Peran komunikasi dalam dunia bisnis merupakan salah satu faktor yang menunjang tercapainya tujuan dan keberhasilan sebuah bisnis. Untuk mencapai tujuan tersebut, diperlukan performa komunikator bisnis yang mampu menyampaikan pesan-pesan bisnis secara jelas, praktis, dan profesional kepada penerima pesan melalui berbagai bentuk dan media komunikasi. Oleh karena itu, buku Komunikasi Bisnis Pendekatan Praktis ini hadir sebagai referensi dalam penerapan komunikasi bisnis secara praktis dengan 13 pokok bahasan yaitu: Dasar Komunikasi Bisnis, Perencanaan Pesan Bisnis, Pengorganisasian Pesan Bisnis, Komunikasi melalui Surat Bisnis, Komunikasi melalui Telepon, Rapat Bisnis, Presentasi Bisnis, Laporan Bisnis dan Proposal Bisnis, Lobi, Negosiasi, Surat Lamaran Kerja dan Resume, Wawancara Kerja, dan Penampilan Bisnis Profesional. Buku Komunikasi Bisnis Pendekatan Praktis memiliki kelebihan sebagai buku yang disusun dengan pendekatan praktis, gaya bahasa yang mudah dipahami, dan dikemas secara sistematis berdasar konsep, teori, dan praktis di lapangan. Buku ini sangat diperlukan dan menjadi panduan praktis bagi para pemula bisnis, eksekutif, mahasiswa, siswa-siswi sekolah menengah atas/kejuruan, dan siapa saja yang ingin mendapatkan manfaat dalam berkomunikasi bisnis secara efektif.
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