变中求胜: UPS百年成功之道

本书采用了纵向和横向相结合的叙述方式,就纵向而言,作者通过剖析UPS从无到有、从小到大的发展历程,向读者展示了这个棕色巨人的成长之路;就横向而言,作者试图通过展示UPS的业务扩张过程来揭示它的商业扩张模式。

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