玩转O2O：商业分析＋运营推广＋营销技巧＋实战案例
- ISBN-10
- 7302456437
- ISBN-13
- 9787302456438
- Category
- Business & Economics
- Language
- Chinese
- Published
- 2018-02-01
- Publisher
- 清華大學出版社
- Author
- 海天电商金融研究中心
Description
本书全面揭秘O2O平台构建、营销定位、生活服务、社区服务、风险管理和未来应用，特别是对团购行业、餐饮行业、娱乐传媒、企业管理、金融行业、酒店行业、旅游行业、房产行业、零售行业、服装行业、交通行业、农副行业等影响力大的行业领域进行剖析，帮助读者知晓赚钱的O2O是这样玩的！ 书中内容零基础、全图解，通过“12个行业应用挖掘＋15章专题内容详解＋290多张图片的图解”，深度剖析了O2O的商业分析、运营推广、营销技巧和实战案例！ 本书读者对象：从事宣传、营销、推广的O2O人员；需要通过O2O进行营销的行业与公司；新兴创业的个体老板、企业高管、商业大亨、名人明星等；O2O相关营销公司或大公司培训、指导和沟通客户的人员。
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