雷军: 乘势而为

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本书从顶层思维,产品思维,价格思维,推广与传播思维,渠道思维,互联网未来思维等六个方面,对雷军的互联网营销思维按照理论框架进行了全面的总结.透过分析与研究,将小米成功背后的深层因素一一剖析,展现在读者面前,挖掘出"小米现象"背后的管理价值.

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