市场营销
- ISBN-10
- 7516503398
- ISBN-13
- 9787516503393
- Series
- 市场营销
- Category
- Business & Economics
- Language
- Chinese
- Published
- 2014-01-01
- Publisher
- BEIJING BOOK CO. INC.
- Authors
- 杨卫兵, 李静雯, 尤维芳
Description
本书主要介绍了与市场营销相关的知识，全书共分10 章，具体内容包括：市场营销概述，市场营销环境，消费者市场与购买行为分析，市场营销调研，目标市场营销策略，产品策略，定价策略，营销渠道管理，促销策略，以及电子商务与网络营销。
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