电视媒介融合论：融媒时代的大电视产业创新发展

电视媒介融合论：融媒时代的大电视产业创新发展
ISBN-10
7520129497
ISBN-13
9787520129497
Category
Language Arts & Disciplines / Journalism
Pages
244
Language
Chinese
Published
2018-01-01
Publisher
社会科学文献出版社
Author
高红波

Description

媒介融合時代，電視產業的生態環境正在發生劇變。一個新的、以“視頻”為中心的硬件設備和視頻內容產業，即“大電視產業”，應運而生。傳統電視媒體分別與固定網絡和移動互聯網融合，衍生出IPTV(交互式網絡電視)、OTT TV(互聯網電視)、視頻網站和手機電視等視聽新媒體形態，電視產業向網絡化和數字化方向快速拓展。在電信企業、IT企業的“跨界”競爭中，傳統電視業面臨“平臺轉型”，即由單一的“電視節目內容生產、製作和傳輸的平臺”向複合的“雲媒體平臺”轉型。

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