广告狂人: "奇迹之子"理查德. 克什鲍姆自传
- ISBN-10
- 7550220271
- ISBN-13
- 9787550220270
- Category
- Advertising executives
- Pages
- 252
- Language
- Chinese
- Published
- 2014
- Authors
- Richard Kirshenbaum, 克什鲍姆, 赵鲲
Description
本书是一部像过山车一样跌宕起伏的商业回忆录, 记录了克什鲍姆如何走到今天这一步, 他在前进道路上犯的错, 以及他为什么只有两项黄金法则----这两项法则有时会发生冲突, ...
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