文化创意产业管理与实务

文化创意产业管理与实务
ISBN-10
7560888917
ISBN-13
9787560888910
Category
Social Science / Popular Culture
Pages
223
Language
Chinese
Published
2020-01-01
Publisher
BEIJING BOOK CO. INC.
Authors
钱伟, 张迺英, 巢莹莹

Description

在产业不断升级、经济增长方式转型、全球化趋势不断加强、国际间竞争日益激烈的今天,作为文化、科技和经济深度融合的文化创意产业,正在成为全球经济和现代产业发展中的一大亮点,文化创意产业的发展规模和影响程度已经成为衡量一座城市、一个地区甚至一个国家综合竞争力高低的一个重要标志。

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