Advertising Principles and Practice
- ISBN-10
- 812194001X
- ISBN-13
- 9788121940016
- Category
- Business & Economics
- Pages
- 402
- Language
- English
- Published
- 2012
- Publisher
- S. Chand Publishing
- Author
- Gupta Ruchi
Description
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
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