Corporate Social Responsibility: Doing The Most Good For Your Company And Your Cause

ISBN-10: 812651843X
ISBN-13: 9788126518432
Series: Corporate Social Responsibility
Pages: 328
Language: English
Published: 2008-09-29
Publisher: John Wiley & Sons
Authors: Philip Kotler, Nancy Lee

Description

One of the business world s foremost though leaders presents a social responsibility bible for corporations. Companies on the whole are looking to support more good causes, but are ill-informed of their options - both in terms of the organizations they might choose among and also how to work philanthropy into their existing budgets.AcknowledgmentsIntroduction1. The Case for Doing at Least Some Good2. Corporate Social Initiatives: Six Options for Doing Good3. Corporate Cause Promotions: Increasing Awareness and Concern for Social Causes4. Cause-Related Marketing: Making Contributions to Causes Based on Product Sales5. Corporate Social Marketing: Supporting Behavior Change Campaigns6. Corporate Philanthropy: Making a Direct Contribution to a Cause7. Community Volunteering: Employees Donating Their Time and Talents8. Socially Responsible Business Practices: Discretionary Business Practices and Investments to Support Causes9. Twenty-five Best Practices for Doing the Most Good for the Company and the Cause10. A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: Ten Recommendations