Contemporary Marketing: The Changing Face of Marketing in 21st Century

ISBN-10: 8131405508
ISBN-13: 9788131405505
Series: Contemporary Marketing
Category: Marketing
Pages: 236
Language: English
Published: 2006
Publisher: ICFAI Books
Author: Tapan Kumar Panda

Description

This book presents marketing as an ever-evolving management discipline. Here, the reader traverses the path of evolution of marketing, marriage of marketing with IT and a projection of marketing into the future. It spans ancient marketing practices, high-

Get the book

Other editions

Contemporary Marketing
- 2021-04-27
- 496 pages
- Ebook
- Cengage Learning
Contemporary Marketing
- 2018-08-03
- - pages
- Paperback
- South-Western College
Contemporary Marketing
- 2015-05-11
- - pages
- Paperback
- Cengage Learning Canada Inc
Contemporary Marketing
- 2015-01-01
- 768 pages
- Paperback
- Cengage Learning

Similar books

Social Marketing MKT3SEM (Custom Edition)
By Tapp Et Al Eagle
This custom title is published for La Trobe University.
M: Marketing
By Dhruv Grewal, Michael Levy
M: Marketing
Contemporary Marketing
By Louis E. Boone, David L. Kurtz
... David W. , 51 , 184 , 485 Crawford , C. Merle , 495 , 511 Crutchfield , Richard S. , 146 Cundiff , Edward W. ... Barnett , 102 Greyser , Stephen A. , 372 Griffin , Clare E. , 500 Grikscheit , Gary M. , 485 Gross , Charles W.
Grademaker
By Susan Peterson
This is an example of : selective distribution b . intensive distribution exclusive distribution d . dual distribution intermediary distribution C. e . al a . 11. Rolls Royce has a restrictive policy of only establishing one or two ...
How to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
By Alvin Jay Rosenstein, Daniel J. Rosenstein, Debbi Smith
How to Develop Successful Marketing Strategies: Understanding, Developing and Managing the Process
Marketing
By Joel R. Evans, Barry Berman, William Joseph Patrick Wellington
... Cambrian College Gerard Edwards , Douglas College Gus Cameron , Fanshawe College Scott Follows , Acadia University Gloria Darroch , Northern Alberta Linda Hoffman , NAIT Institute of Technology Marina Jaffey , Camosun College Susan ...
Study Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan
By Caroline M. Fisher, William F. Schoell, Joseph P. Guiltinan
Study Guide for Marketing, Contemporary Concepts and Practices, Third Edition, Schoell and Guiltinan
Marketing: Contemporary Concepts and Practices
By William F. Schoell, Joseph P. Guiltinan
Marketing: Contemporary Concepts and Practices, Sixth Edition, introduces you to the exciting and rewarding field of marketing.
Marketing: Contemporary Concepts and Practices
By William F. Schoell, Joseph P. Guiltinan
Contemporary concepts and practices in marketing.
Test Bank for Marketing: Contemporary Concepts and Practices
By William F. Schoell
Test Bank for Marketing: Contemporary Concepts and Practices