Marketing Management
- ISBN-10
- 813171683X
- ISBN-13
- 9788131716830
- Series
- Marketing Management
- Category
- Marketing
- Pages
- 800
- Language
- English
- Published
- 2009
- Publisher
- Pearson Education India
- Authors
- Philip Kotler, Kevin Lane Keller
Description
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.
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