Consumer Satisfaction And Complaining Behaviour
- ISBN-10
- 8170999243
- ISBN-13
- 9788170999249
- Category
- Consumer complaints
- Pages
- 128
- Language
- English
- Published
- 2004
- Publisher
- Mittal Publications
- Author
- H.C. Purohit
Description
Aims To Identity The Determinants Of Satisfaction And In Order To Test The Strength Of Relationship To Develop A Model Which Can Help Predict Satisfaction Behaviour At The Time Of Purchase. The Model Prepared Has Been Tested With The Help Of Logistic Regression. Five Chapters A Questionaire And A Useful Bibliography.
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