Case Studies In Marketing Management
- ISBN-10
- 8176254754
- ISBN-13
- 9788176254755
- Category
- Marketing
- Pages
- 108
- Language
- English
- Published
- 2004
- Publisher
- Sarup & Sons
- Author
- A.V. Shukla
Description
... Management has enabled me to gain meaningful insight into their requirements . As a teacher of Business Management too , I have long felt the need of Case Studies in Marketing Management which bear close resemblance to Indian situations ...
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