Marketing Management: How to Create, Win and Dominate Markets

ISBN-10: 8190794124
ISBN-13: 9788190794121
Series: Marketing Management
Category: Marketing
Pages: 305
Language: English
Published: 2009-09-22
Publisher: Global India Publications
Author: Kapil Sharma

Description

Marketing is one of the most important aspects in today's competitive business world.Companies across the world spend millions of dollars in the proper marketing of their products.This book of marketing management is all about the various marketing's key concepts and the important tasks marketers pefrom.It also takes a close look at the key concepts that all marketers should consider when faced with product decisions and also covers the basics of distribution including defining what channels of distribution are and why these are important.This book also contains a discussion of the another marketing mix variable-price.In this we look at why price is important and what factors that are outside of the marketer's control but play a major role in shapping marketers strategies and tactics.

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Other editions

Marketing Management: Past, Present and Future
- 2021-08-24
- 880 pages
- Ebook
- Springer Nature
Marketing Management
- 2021-08-02
- 336 pages
- Paperback
- Cengage Learning
Marketing Management: Past, Present and Future
- 2021-07-26
- 883 pages
- Paperback
- Springer
Marketing Management
- 2021-07-19
- 336 pages
- Ebook
- Cengage Learning

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