Big Data Analytics for Business Intelligence: Descriptive Case Studies on Smart Tourism in India
- ISBN-10
- 8195088406
- ISBN-13
- 9788195088409
- Category
- Computers
- Pages
- 177
- Language
- English
- Publisher
- Shanlax Publications
- Authors
- N. Ayyanathan, Gufran Ahmad Ansari, Venkatesan Selvam
Description
To introduce the concepts of Big data Analytics for business intelligence and predictive modeling for SMART tourism product design in the Indian tourism industry. Quantitative literature survey of the contemporary research topics and application of technologies in SMART tourism analytics. To apply the Big Data analytics and Business Intelligence concepts in the Indian tourism industry and discuss the related case studies covering various subtopics of exclusive destination branding and Market intelligence for knowledge discovery. To evolve Big Data strategy for the specific tourism product design and respective data extraction, transformation, and loading data in the Business Intelligence and data mining tools. To create attractive dashboards for SMART tourism application using storyboarding and Human-Computer Interaction techniques. Visualization techniques for descriptive data analytics and business insights. Intelligent Decision support system for Tourism destination choice.
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