Instagram en la estrategia de construcción de liderazgo político
- ISBN-10
- 8418193360
- ISBN-13
- 9788418193361
- Category
- Business & Economics
- Pages
- 352
- Language
- Spanish
- Published
- 2020-05-28
- Publisher
- Editorial GEDISA
- Authors
- Antoni Gutiérrez-Rubí, Carles Pont Sorribes
Description
Instagram es la red social que más ha crecido en los últimos años. Su vertiginoso éxito la ha convertido en un escaparate indispensable para líderes y candidatos en todo el mundo. No hay prácticamente estrategias de comunicación política que no contemplen una presencia y una actividad regular en esta plataforma. Por ello, la Cátedra Ideograma – UPF de Comunicación Política y Democracia decidió convocar a académicos y profesionales de diferentes universidades y consultoras de Europa y América Latina y les invitó a reflexionar sobre el papel y el potencial que tiene esta red social en las estrategias de comunicación de quienes nos representan o aspiran a hacerlo.
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