Narrativas transmedia: Cuando todos los medios cuentan
- ISBN-10
- 8423415821
- ISBN-13
- 9788423415823
- Category
- Business & Economics
- Pages
- 291
- Language
- Spanish
- Published
- 2013-01-15
- Publisher
- Grupo Planeta Spain
- Author
- Carlos Alberto Scolari
Description
¿Qué son las narraciones transmedia? ¿Cómo se expanden los relatos a través de los medios? ¿Qué rol desempeñan los espectadores? ¿Cuáles son las principales estrategias de expansión narrativa? ¿Qué supone el periodismo transmedia? A todas estas preguntas se responde en este libro, visual y práctico sobre las historias contadas a través de diferentes medios y con la participación de los usuarios. Además descubrirá narraciones transmedia poco conocidas y nuevos modelos de financiación y gestión.
Get the book
Other editions
-
- 2012-10-31
- 242 pages
- Ebook
- Editorial Universidad del Rosario
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