El cliente no siempre tiene la razón
- ISBN-10
- 8436831225
- ISBN-13
- 9788436831221
- Category
- Business & Economics
- Pages
- 256
- Language
- Spanish
- Published
- 2014-03-13
- Publisher
- Ediciones Pirámide
- Author
- José Ruiz Pardo
Description
Con la lectura de esta obra lograrás, de una forma amena y sencilla, poner en práctica medidas en tu empresa (o futura empresa) que te ayudarán a entender al cliente, a satisfacer permanentemente sus necesidades y a aplicar el conocimiento que nos proporciona el neuromarketing a tu negocio, ya sea éste pequeño o grande. En esta obra verás ejemplos de diferentes sectores y conocerás los estudios científicos en los que se apoya todo lo que se propone y que, sin duda, harán que haya cambios en tu forma de entender la empresa y de establecer la estrategia de negocio. Los QR que acompañan a los casos te permitirán ver vídeos que ilustran los ejemplos y podrás interactuar en redes sociales con el autor mientras lo lees.
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